About Us

 

At Authentic Strands, we are dedicated to providing a luxurious selection of 100% Mulberry silk products, designed to enhance both hair and skin health. Founded in 2025 by Asia Powell, a licensed cosmetologist and barber with over 20 years of experience, our brand is built on a foundation of expertise and a deep understanding of hair care. We have worked with diverse hair types, from curly to straight, and have witnessed firsthand the importance of protecting hair during the night.

Our commitment to quality is evident in every product we offer. Research indicates that silk is one of the best fabrics for hair protection, as it reduces friction and helps retain moisture. This is crucial for maintaining hair length and overall health. Our elegant pieces are meticulously crafted to ensure that they not only elevate your beauty routine but also promote healthier hair and skin while you sleep.

With a bachelor's degree in fashion marketing, Asia has combined her knowledge of fabrics and fashion with her passion for hair care to create Authentic Strands. We believe that investing in high-quality materials and thoughtful design is essential for achieving the best results. Our mission is to empower individuals to embrace their unique beauty while providing them with the tools necessary for optimal hair and skin health.